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CRM & Sales Software for Hospitality and Events
HELM helps hotels, venues, and event companies manage group sales, track event bookings, and convert corporate accounts into repeat business.
HELM for Hospitality Sales Teams
Hospitality sales — hotel group rooms, event venue bookings, conference and banqueting — requires managing a high volume of enquiries, tracking complex event requirements, maintaining corporate account relationships, and converting one-off bookings into repeat business relationships. HELM provides the CRM infrastructure to manage all of this systematically.
Common Challenges HELM Solves in Hospitality
Hotel group sales
Conference and event venue
Corporate hospitality
Destination management
HELM OS for Hospitality
Join hospitality sales teams using HELM to manage their pipeline, coach their reps, and grow their revenue. Get started in minutes — no technical setup required.
Try HELM Free for Hospitality →Frequently Asked Questions
HELM supports hospitality sales through: event enquiry pipeline management (tracking from initial enquiry through proposal, site visit, booking, and event delivery), corporate account management (tracking repeat business clients and their event patterns), follow-up automation after events to drive rebooking, and revenue forecasting from committed and pipeline events.
Yes — HELM's account management features support corporate account management for hospitality: tracking corporate rates, preferred supplier agreements, contract review cycles, key contact relationships, and booking patterns by account. Corporate accounts can be segmented by value tier for prioritised relationship management.
Yes — HELM's automated follow-up sequences engage event clients post-event and through the booking anniversary period, maintaining contact and surfacing re-booking opportunities. AI reminders alert reps when a corporate client's typical booking cycle suggests they're approaching their next event planning period.